When it comes to short-let bookings, guests don’t waste time. They scroll fast, skim even faster, and make decisions in seconds. If you’re a host wondering what guest looks for when searching for short lets, you’re in the right place.
In this guide, we’ll walk you through the top 5 things guests look for first when browsing listings, and how to make sure your property checks all the boxes.
1. Professional and clear photos
A good photo makes someone stop scrolling. A great one gets them to book. Guests want clean, clear images that show off the space’s personality—whether it’s minimal, stylish, cozy, or made for groups. Use natural lighting and shoot multiple angles of each room.
2. Smooth Pricing
One of the biggest turn-offs for potential guests is unclear or shady pricing. Guests want to know what they’ll pay without surprises. Be upfront about nightly rates, caution fees, and other charges. Transparency builds trust—and trust gets bookings.
3. Strategic location
When guests search listings, they often have a location in mind—close to a conference venue, a beach, or nightlife. If your listing doesn’t show where it is and what’s nearby, it’s likely to get skipped. Mention exact proximity to key areas (e.g., “5 minutes to Nike Art gallery”), restaurants, entertainment or shopping hubs.
4. Essential amenities
Guests expect reliable amenities—and they check your listing for them before even clicking “Book.” Strong Wi-Fi, 24/7 light, and a sense of safety are non-negotiable. Highlight essentials clearly in your description. If you have backup electricity like inverter or generator, gated access, swimming pool, gym or more state it clearly so that the guests are made aware.
5. Solid reviews and guest feedback
Social proof matters. Guests rely on reviews and ratings to decide whether your short let lives up to the photos. Even a few genuine reviews can make a huge difference. Follow up with guests after their stay to leave a review. Make it easy for them and thank them when they do. A little effort here builds long-term credibility.
Understanding what guests are looking at is the first step to turning views into bookings. It’s about delivering clarity, comfort, and confidence from the very first glance. At Homely, we help hosts create listings that stand out and convert. Learn more about listing with Homely and discover how we help hosts grow smarter
