It’s almost June and that means we’re halfway through the year — aka the perfect time for a quick reality check on how your short-let apartment is performing. Whether you’re killing it or coasting, this mid-year property review is your chance to pause, evaluate, and make the necessary changes when needed.
At Homely, we’ve noticed that the hosts who stay proactive — the ones who adjust their rates, refresh their listings, and upgrade their amenities — tend to get better bookings, longer stays, and happier guests. That could be you so let’s get into it.
1. Check how competitive your pricing is
Rates that worked in January might not fly in June. With changing market demand — especially during Lagos’s rainy season or peak staycation periods — your pricing needs to flex to stay relevant. Are you constantly checking out with similar properties on platforms like Airbnb, Booking.com, or Nigeria Property Centre? Have you adjusted your pricing to suit extended stays, or group bookings?
Homely’s data-backed pricing tools are your best friend in helping to understand your mid year property review. We track demand, local trends, and guest behavior to help you price smart — not just safe.
2. Refresh those listing photos
Your apartment might be cute, but if your photos scream “outdated” you’re losing bookings. Guests scroll fast, and visuals are the first hook.
Are the pictures actually flattering? Does the space still look the same? Are you capturing the real vibe of your short-let? Now’s a great time to add fresh, cozy shots — think plush throws, warm lighting, and comfortable setups. People want to feel something when they see your listing and these days everyone is thinking and looking picture worthy aesthetics.
3. Highlight what makes You different
Use this mid year property review to see what sets your apartment apart from other shortlets or even traditional hotels? Maybe it’s the location near a business district, a balcony view, modern amenities, a super-clean setup, or even just your thoughtful interior styling. Whatever it is, lean into it. Your Homely listing should shout about what makes your space special — because that’s what catches the eye and drives bookings.
4. Think like a guest – What would make you stay longer?
More travelers are choosing staycations in Lagos or blending business with leisure. That means longer stays, spontaneous getaways, and more demand for homey, well-managed spaces. Want to attract these guests? Offer discounts for weekly or monthly bookings or Stock the fridge with welcome drinks. Make it feel like a place they’d want to come back to — because that’s the real flex.
5. Upgrade your amenities
Today’s guests expect more than just a roof over their heads. They want experience, comfort, and ease. So let’s be honest — is your Wi-Fi strong enough? or do you have backup power? These things matter — especially in a competitive market like Lagos or Abuja. The smallest upgrades can lead to better reviews and repeat bookings. Q1 and Q2 gave you the data. Now it’s time to act on it. This mid-year property review is more than a pulse check — it’s your moment to reset, refresh, and re-strategize.
The short-let space in Nigeria is moving fast. Guest expectations are high, competition is tight, and only the most intentional properties are standing out. The good news? You’re not starting from scratch. You’re mid-year smarter — and with a few changes, your apartment could go from good to even better.
Let’s make the second half of 2025 your best one yet.
